Northfield, Minnesota

COWS, COLLEGES & COMMUNITY

Northfield, Minnesota, nestled on the banks of the Cannon River, is the quintessential small town. It’s a vibrant community of thinkers, artists, entrepreneurs, and cultivators of the land. Stroll through the historic downtown, take a hike in one of Northfield’s many parks, or experience the energy and unique culture on one of their two college campuses.

Replace was honored to work with Northfield on updating their brand. We wove in aspects of the previous identity and also created unique N illustrations for the city to reflect its unique architecture, environment, and the various city departments. The other task we took on was to revise the old tagline; Cows, Colleges & Contentment. We love the original and instead of a total revision, we opted for a variable tagline that keeps Cows and Colleges but swaps Contentment for Community, Charisma, Comradery, etc.

Posters

Brand Applications

NORTHFIELD COMMUNITY SPIRITS

After completing the primary brand, we were brought in to help concept new branding for the Munincipal Liquor store.

NORTHFIELD PUBLIC BROADCASTING

We also concepted a new identity for the Public Broadcasting department of the city.

Round 1 Design

We explored illustration early in our design process. Elements from each direction were liked, but the more classic and custom type treatments ended up moving forward.